By Dr. Ehab Heikal
One Day Only: 6
Two Days: 12
Practice Management Course
(Work Smarter Not Harder)
Definitions, concepts & historical foundations
Types of goals and plans
Hierarchy of needs
Management of small businesses and entrepreneurship
Planning and goal setting
Mission and vision
Management by objectives
Organizing, Leading & Controlling
Authority & responsibility
Differences between different types of organizational structures
Teams and team building
Human resource management
Leadership and motivation
Differences between leadership and management
Control methods, types and philosophies
Needs, wants and demands
The four P’ s and its applications
Advertising and advertising campaigns
Customer oriented clinics
Marketing your dental services.
Quality & Standardization
The importance of quality in the dental service, and how patients perceive the quality of the dental work
Closing the quality gaps
The use of the standardization tools in a dental clinic
Dentist – Patient Relationship
Dealing with patients, satisfying, retaining and turning them into loyal clients.
Customer satisfaction & Retention
Handling Negaholic patients.
Preventative measures for handling the unsatisfied patients
To add the required managerial and administrative skills to the participants’
knowledge in order to be able to run the basic day to day business of their
clinic or hospital.
To clearly understand the functions of management and the importance of
planning and executing plans
To enhance the communication skills of the participants in regards to dealing
with their patients or other stakeholders.
To be able to apply the modern marketing concepts in a very tough competitive dental market
To understand and apply the Quality measures and Standardization procedures in the day to day practice
To understand how to build proper and successful customer relations
To understand customers’ behavior and how to satisfy and retain customers
To be able to handle dissatisfied customers, and even prevent their occurrence.
To be able to understand the basic accounting procedures, measuring performance through ratios, and the proper ways of financing new projects or extensions
One Day Course 800 L.E (500 L.E, if registered in the conference)
Two Days Course 1200 L.E (900 L.E if registered in the conference)